EVENT MANAGEMENT IN SPORTS

EVENT MANAGEMENT IN SPORTS

250.00

Author: DR. KAVITHA SANGANA GOUDA M
ISBN : 978-93-87922-18-1
Price : Rs. 250/-
First Edition 2018

Year 2018

Hardbound

Pages – 110

Weight – 250gm

Size – 15cm x 22cm x 1cm

Category:

Product Description

Preface

Traditionally, events were considered useful for rural markets and for products with a ban on advertising like liquor and cigarettes. Low literacy levels and limited media penetration made events a necessary exercise in rural markets. But today, events are no longer limited to a few products and markets. Event marketing is gaining popularity in long-term brand image building and humanizing of corporate.
Event management as a subject has attracted considerable attention of several public relation professionals, due to its being a powerful tool for communicating to the target publics. Undoubtedly, events offer a direct and quick exposure to the intended audiences.
Today, special events are an important activity as the event reach out to several people and peculiarly satisfy the desire of most of the people to participate in the event, who have quite a few objectives to obtain like the special benefits offered to the visitors, to enjoy some entertainment, to gather some stimulation, to socialize, and also to become more knowledgeable on subjects, etc. To organizers also it is a specially created forum to share information, showcase achievements and products, and even to express gratitude to the public’s for their supports.
Many sports events are a part of a wider entertainment delivery. Larger events that cover a range of leisure and recreational activities may have sports as one element but with arts, music and other socially integrating elements alongside. Multi-sported events such as the Olympics and Commonwealth Games have sports competitions as their central focus but incorporate programmes of events that often extend well before and after these take place.
Not all sports related events have sports activity and competition at their heart. There are also sports related exhibitions and conferences, sports product launches, sports personality appearances at corporate events, and whilst there is no sports activity at the BBC’s Sports Personality of the Year Award ceremony there is certainly competition for the coveted prize.
This book provides the complete information about event management, types and size of events, types personals related to events management, stages of Event management process, sports Event Management, Event planning, Risk management, marketing plan, organising and execution etc.

 Contents

Unit I          INTRODUCTION TO EVENTS    1
Unit II        SPORTS EVENT MANAGEMENT    25
Unit III      EVENT PLANNING    44
Unit IV      RISK MANAGEMENT   69
Unit V        MARKETING PLAN     86
Unit VI      ORGANIZING AND PREPARING EVENTS    101
REFERENCES   108